ENERGIZE, LLC partners with Michalek Brothers Racing
Partnership to debut at June 22-24 NHRA national event in Norwalk, Ohio
There are certain days in every race team’s history that you look back on and remember as moments in time that changed the trajectory of your careers. For Michalek Brothers Racing (MBR), some of those moments include:
- – Meeting 7x IHRA World Champion, Mark Thomas, to get our first introduction to professional drag racing
- – Burning nitro for the first time as crew members servicing the clutch on Pat Dakin’s NHRA Top Fuel Dragster
- – Winning the inaugural Search for a Champion contest in 2012
- – Going to the Top Alcohol Dragster final round at the 2017 NHRA Carolina Nationals in our first national event as car owners
And now today, it is with great pride that we announce our newly formed partnership with Energize, LLC., the marketing brainchild of Summit Motorsports Park’s Bill Bader Jr. This partnership will be on full display at both the Summit Racing Equipment NHRA Nationals (June 22-24) and Summit Motorsports Park’s popular Night Under Fire event (August 11).
“On our end, we’re working with Bill to help us realize our full potential as both racers and brand ambassadors for our business partners,” said team co-owner Kyle Michalek. “Bill continues to be one of the premiere promoters in the sport, he has the best kept and most well-run facility on the NHRA tour, and he is an exceptional business man. Getting an opportunity to work with Bill and learn from him is an honor for Corey and me.”
Bill founded Energize with the slogan, “Powering a Brighter Tomorrow.” The company offers market research, feasibility studies, business development, idea generation, direction on effectively introducing products and events to various markets, customer service enrichment, and more. Energize currently provides consultation services for Maple Grove Raceway.
“I’m so proud to team up with Michalek Brothers Racing,” said Bill Bader Jr., owner of Energize and president of Summit Motorsports Park. “Corey and Kyle are not only talented racers with a championship pedigree, they’re quality human beings, and there’s nothing like seeing your company name on the side of a 270 mph race car. I can’t wait to see the Energize/Michalek Brothers Racing A/Fuel Dragster roll out of the trailer for the first time in Norwalk.”
Another great dynamic of this partnership is that it has allowed MBR to put their in-house design capabilities on display. The design of the car, starting-line uniforms, crew t-shirts, and driver helmet was conceptualized and executed by MBR. As we continue to establish ourselves in the sport and differentiate our offering, this is an area we can help push to redefine what a professional motorsports branding package looks like.
“We have our sights set on running an expanded schedule in the near future and continuing to grow our list of business partners,” said Corey. “Teaming up with Bill and Energize to work towards this goal is a tremendously positive step in the right direction. We look forward to reporting back on future growth of the partnership!”